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EUROBIKE 2025
Leadtec Bike
With the conclusion of EUROBIKE 2025, it is evident that while the bicycle market has not yet fully recovered, signs of stabilization and gradual improvement are beginning to emerge. The reduced scale of the exhibition, coupled with the absence of several major brands, highlighted a shift in marketing strategies—many brands now prefer to host private supplier meetings or focus more heavily on digital marketing initiatives. Looking ahead, the timeline for 2026 has already been confirmed. The organizers announced the launch of Mobifuture, a dedicated exhibition for urban e-mobility solutions, which will be held concurrently at the same venue. This development will allow EUROBIKE to place stronger emphasis on high-performance bicycles, gravel bikes, and e-bikes, further consolidating its role as a leading platform in these segments.
As the global bicycle market continues to place greater emphasis on frame integration and aesthetic design, Leadtec Industrial has recently dedicated more resources to R&D, consistently introducing semi-internal and full-internal cable routing stems. Through close collaboration with headset partners, we are jointly developing more streamlined and integrated designs to better meet evolving market demands. During EUROBIKE, these products drew significant attention and were well received by visitors. In addition, in response to the global consensus on carbon reduction, Leadtec has in recent years been actively advancing ESG initiatives from multiple angles. These efforts include integrating new product platforms, implementing eco-friendly packaging, and participating in various green energy training programs. Through continuous commitment, we aim to contribute to a more sustainable future.
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