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This year's TBW clearly reflected the downturn of the global bicycle industry. The overall atmosphere was noticeably quieter. With fewer visitors, shorter meetings, and slower decision-making.
The customer interactions have dropped to one-third of the past. Most of the meetings were limited to catch-ups or discussions about existing issues rather than new projects.
The industry still navigating through uncertain demand, delayed new model launches. Although 2025 may still be a year of adjustment, this difficult period also serves as a test of endurance and innovation. Through this difficult environment, we still continue to invest in products development, integration and digital transformation. We are preparing ourselves be ready to ride again and wait for market recovery.
Photos Text/ Helen Chiang
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